Younger generations tend to have shorter attention span, and Buzzfeed seems to know this. They stray away from publishing articles that are too long or too boring for millenials to read. “Kim Kardashian has finally responded to the backlash and it looks like she's standing by the name.” Interesting things such as the Kardashians. They know who their main audience is and they make sure to accommodate. Entertainment is their strong suit. They use bulleted lists, images, quizzes, and intriguing headlines to attract people. Many times they make use of rhetorical questions. These questions have to do with things that they know people have thought about before.
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