Facebook is a popular app. You are able to connect to people from all over the world, and social. Although Facebook has so many ads, sponsorship. It is hard to exit the app. Facebook uses algorithms, which learns the pattern of the user and feeds them what they are interested in.
In, "The fatal flaws of Facebook: dissected", they say that
" Facebook’s a compiles data of what you “like” and based on what that content is associated with (what topics, themes, companies, products, prominent figures), it applies a set of generalized tags to your profile. "
It isn't only Facebook, but other social media apps too. This is the system that works for them.
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