"Happy" Meal

Fast food and restaurants have been using rhetorical strategies for years to try their best to appeal to consumers. You cannot really blame the food industry for deceiving the public by advertising their product better than it actually is. I have no issue at all with the use of rhetorical strategies to catch the attention of adults. But companies like McDonald’s use rhetorical strategies to catch the attention of kids. As stated by Jessica Padden, “During the 1960s, Play Places and McDonaldland parks were developed for the restaurants so that they became more than just a restaurant in the eyes of children.” By implementing strategies like Happy Meals and play places, McDonalds hit the jackpot because normally when a child is kicking and screaming because they want something, they will probably end up getting it. https://www.semanticscholar.org/paper/A-Rhetorical-Exploration-of-Fast-Food-Marketing-to/d4ae4fcd3398596053d0ddd37a30b4e18d0c306c