Buzzfeed makes use a lot of colorful visuals and funny images to captivate the audience. The colorfulness and lightness of it is what inspires people to keep reading. Buzzfeed also keeps things simple and does not make use of either too many words or words that are too big, such as “So, despite calls for Kim to change the name, it looks like Kimono shapewear is here to stay.” Buzzfeed focuses on making things look attractive for the audience. They use new slang so that readers know they are up to date on what is going on in social media.
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