NIKE Makes A Change

NIKE Makes A Change 

“Believe in something, even if it means sacrificing everything” is what reads over a black and white head-shot of Kapernick. However, this situation is not as simple as that. It is not just black and white. Police brutality is not justifiable and evidence proves this is a very, very real issue. However, kneeling for our flag does not pull people together to fight against this issue and join the cause, it pulls us apart. Nike takes a risk making Colin Kaepernick the face of the company, because of the controversy over Kaepernick's protest against police brutality that he demonstrated by kneeling for our national anthem. Although the ad was risky and controversial, it has an audience. Nike is a widely popular brand, and their customer base is primarily younger people. The future of tomorrow is the hands of the youth today, and Nike knows that all too well. There is a saying, “If your not a liberal before the age of 30, you don't have a heart. If your not a republican after the age of 30, you don't have a brain.” Nike is focusing on the next working and voting generation, playing on the heartstrings of liberals. The campaign is catching traction, paving the way for a new future, but we must ask, is that future American?

Burns, Will. “With New Kaepernick Ad, What Does Nike Believe In?” Forbes, Forbes Magazine, 4 Sept. 2018, www.forbes.com/sites/willburns/2018/09/04/with-new-kaepernick-ad-what-does-nike-believe-in/#10f01db10811.

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