I recently read Bob Lutz’s book “Car Guys Vs. Bean Counters: The Battle
for the Soul of American Business,” which discusses the decline of General
Motors leading up to the company’s bankruptcy. Lutz’s throughout the book draws
attention to how the media influenced the public’s opinion of GM. GM’s top
management did not see the value in engaging with the media, and this is what
created a negative relationship between the two. Ultimately, this negative
reputation grew into what is now referred to as “fake news.” Often, media
reporters would praise Toyota and other foreign car makers while stating that
GM was a horrible company not concerned about its customers. The media was
partial toward these foreign companies purely because the companies were vocal
about their strategies and commitment to products that were for the benefit of
the consumer and the environment. Lutz provides his opinion that “The job of
the CEO is, in large part, making sure the company is seen in a favorable
light.” I think this is a powerful example of the importance of being your
authentic self and communicating well with others. [1
image, 1 quotations, 1 book, 186 words].
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.