A while ago a woman filed a lawsuit against the "fast food giant" Taco Bell claiming their beef was not seasoned. Soon after her lawsuit made it online, many other people decided to do the same thing. Taco Bell had been advertising that their beef was of a much higher grade than it actually was. They finally had to come out and tell people that they used oat filler which means that it was not even seasoned beef at all. The geniuses that work for Taco Bell's PR " took the opportunity to poke fun at itself hoping to mitigate the PR disaster." That idea worked so well that " the woman who started all the hullabaloo ultimately dismissed her lawsuit.
Source: https://www.businessinsider.com/false-advertising-scandals-2011-9#taco-bells-seasoned-beef-2
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