Canada dry is a carbonated beverage many enjoy. The company Dr. Pepper Snapple were sued due to their false advertisement saying that their beverage was "made with real ginger." According to Karlene Lukovitz, "The suit cites data showing that Canada Dry sales grew by nearly 9% in the six months following the addition of the “Made from Real Ginger” claim to its label..." (Lukovitz). Many people came out and admitted that the reason they purchased the drink was due to the false statements and the perception that "ginger has health benefits." Dr. Pepper Snapple has refused to comment on the litigation as they prepare for their defense.
Source: Canada Dry False Marketing
(1 image, 1 quote, 1 link, 107 words)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.