The Problem with Celebrity Endorsement
SugarBearHair is a company that sells hair growth vitamin that is endorsed by many influential people on social media. This company is able to use celebrity endorsement to their advantage due to the influence celebrities have over everyday people. Many individuals look up to celebrities, making them more enticed to buy the products they see their favorite celebrities using. This tactic companies use is called ethos in which companies like SugarBearHair utilizes in order to persuade someone to buy a product “with a person's good reputation or trustworthiness" suggested by an online article titled “Rhetoric and Advertising”. As you can see from the image below, Kylie is one of the endorsers of this brand. Followers of Kylie see her post about the product, and they see her long beautiful, thick hair. Not only do they trust Kylie, but they also recognize that they want their hair to look like hers, so they buy the product. However, many people who bought these vitamins claimed that they saw no difference to their hair while some actually saw hair loss. The problem with these brands is that people believe the celebrities when they tell their followers how much they like a certain product, when in reality that may not be the case, causing disappointed consumers and followers.
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