Teeth Whitening Scam

One thing I have seen recently a lot is celebrities endorsing teeth whitening product called  Express Smile Atlanta. I have mostly seen it on Instagram with a ton of celebrities endorsing this product. This product is suppose to give you a perfect white smile. These celebrities are 100% using ethos and pathos to get consumers to buy this product. They are using your emotions and insecurities to get you to want teeth as perfect as them, as well as they are someone you may trust or look up to you so believe them. People think "well if they use this it must work and be true", even if that is not the case. . "Each time, my boyfriend and I thought my teeth looked whiter directly after the 15 minutes I spent using it. But the next day, they never seemed much better." Be careful what you buy just because your favorite celebrity is endorsing it on social media. 


Source: https://www.buzzfeed.com/laraparker/we-tried-that-teeth-whitener-that-kim-kardashian-endorsed 

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