New Balance’s False Claim

Fake news is all over the internet as companies make false claims in order to get more sales. In 2011, New Balance was caught in a lie as they claimed that their shoes would “help wearers burn calories” even though that was not the case. In efforts to try to stop this false advertising, studies were conducted on their sneakers in order to see whether the shoe could help wearers burn calories or not. The studies done proved that New Balance’s claim was false as they found that “there were no health benefits from wearing the shoe” despite what New Balance had suggested. Many other companies use superficial claims when trying to sell their product and it is important to be able to recognize these false claims through research.

Source: https://www.businessinsider.com/false-advertising-scandals-2016-3

[1 image, 1 link, 2 quotes, 129 words]