Companies highlight phrases on their products in order to increase sales. For instance, Kellogg suggested that their Rice Krispies cereal “helps support your child’s immunity”. This claim entices parents to pick up a box to feed their children as parents want their children to be healthy. However, The Federal Trade Commission soon demanded Kellogg to stop advertising this claim as the claim was uncertain. Again in 2013, Kellogg suggested that Mini-Wheats “could make you smarter” which got them into even more trouble. Kellogg’s claim that this cereal would improve “children’s attentiveness, memory, and other cognitive functions” was false. Companies like Kellogg use false advertising in order to gain more revenue.
Source: https://www.businessinsider.com/false-advertising-scandals-2016-3#kellogg-said-rice-krispies-could-boost-your-immune-system-5
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